Conectando Colombia

Conectando Colombia is a project which seeks to build a more united, inclusive and prosperous society, through collaboration, solidarity, social and financial inclusion, preventive health care and technological education, aiding small and medium businesses, public and private workers and pensioners, educators, shopkeepers and merchants. 

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The goal for this project was to create a logo that encompassed the concepts of unity and connection while referencing the Colombian flag. During the research stage of the project, a pattern emerged among the varying art forms in Colombian culture. Rhombus shapes pop out as a recurring visual in textile design, bags, even in pre-columbian cave paintings. This shape was used as the foundation for the logo and main visual identity for the brand, effectively connecting the word "Colombia" in the logo as well as recalling a connection to the country's roots.